An adult incontinence nappy, designed for concertgoers to avoid long queues at toilets, has gone on sale.
The limited-editon Pit Diaper, specifically for mosh pits at music gigs, was available for $75 (£59) before selling out.
It was sold by US firm Liquid Death, a sparkling water brand known for its unusual heavy metal-style images and marketing.
The firm’s promotional material said: "If you’ve been to a concert, you know the scariest place isn’t the mosh pit. It’s the bathroom.
“Now you can avoid having to brave that hellscape with the new Pit Diaper,” adding that it helps fans “relieve themselves in the safety of the mosh pit”.
The company has teamed up with an adult incontinence brand to produce the black pleather accessory, which includes metal studs and chains.
I’m possibly in the age bracket, but definitely a metal head. And I can say that having to fucking need an incontinence pad or diaper had been one of the most depressing things that’s happened to me in the progression of my neurological disease. It’s bizarre to see people choose them outside of niche fetishism or medical need
My hope is that this kind of thing is a small step towards normalisation. It starts of taboo to even talk about, then it becomes a joke, then maybe one day it’s just another thing that you need to do you get through the day. Everyone’s bodies go wrong eventually, no need to add insult to injury!
Don’t feel bad. This is a company that’s identifying consumer pain points and addressing them in a satirical manner.
I’d buy one of these, but I wouldn’t intend to use it.