I hate this Microsoft cycle so much: buy gaming studios, do fuck all with them, fire all staff, close studios, rinse, repeat. So much talent and so many great IPs down the drain because MS can’t decide what the fuck are they doing
That narrative doesn’t make much sense. There’s far too much competition in the industry, and you’re not reducing competition by shutting down the likes of Tango Gameworks.
It’s how these large corporations operate though. Ignore, buy, or bury, that’s how they all operate. They may have ‘plans’ to use the studio, but for them if all they get are the assets and a less of a threat from the old ip, then that’s enough. I don’t think it makes any sense either, but it also absolutely something microsoft has done for years in their larger business model.
From past articles on why this is happening though, it’s that they had a growth strategy for years, with Game Pass, with Xbox consoles, with studios. Then what changed was the general state of the economy and Nadella’s goals. Game Pass plateaued, the old console model is clearly headed toward obsolescence, and they bought the world’s largest publisher by market cap. Suddenly Nadella decided that you can’t spend what you were spending, and it’s time to take profits.
Well, perhaps I’m just wrong then. But for me, I see twenty tears of MS buying up studios, sitting on them, and closing them with some sort of excuse about changed plans. It’s always the same though, studio performs well, gets bought, makes no games or games out of their genre, and closes. Call it whatever you want, I call it business as usual.
I hate this Microsoft cycle so much: buy gaming studios, do fuck all with them, fire all staff, close studios, rinse, repeat. So much talent and so many great IPs down the drain because MS can’t decide what the fuck are they doing
They know exactly what they are doing, they are reducing competition.
That narrative doesn’t make much sense. There’s far too much competition in the industry, and you’re not reducing competition by shutting down the likes of Tango Gameworks.
It’s how these large corporations operate though. Ignore, buy, or bury, that’s how they all operate. They may have ‘plans’ to use the studio, but for them if all they get are the assets and a less of a threat from the old ip, then that’s enough. I don’t think it makes any sense either, but it also absolutely something microsoft has done for years in their larger business model.
From past articles on why this is happening though, it’s that they had a growth strategy for years, with Game Pass, with Xbox consoles, with studios. Then what changed was the general state of the economy and Nadella’s goals. Game Pass plateaued, the old console model is clearly headed toward obsolescence, and they bought the world’s largest publisher by market cap. Suddenly Nadella decided that you can’t spend what you were spending, and it’s time to take profits.
Well, perhaps I’m just wrong then. But for me, I see twenty tears of MS buying up studios, sitting on them, and closing them with some sort of excuse about changed plans. It’s always the same though, studio performs well, gets bought, makes no games or games out of their genre, and closes. Call it whatever you want, I call it business as usual.