NGP VAN provides tools used by Democrats, from the White House to local school boards, to raise money and mobilize voters. But with new management in recent years, it has been stripping its operations to the bare bones.
The potential decline of these tools — which have given Democrats a significant technology edge over Republicans over the past few cycles — would be so threatening to operations that a handful of top Democratic digital firms recently called a roughly hourlong Zoom meeting with leadership of the company to seek answers. Among their demands: reassurance that NGP VAN wouldn’t dismantle one of its top products, an online organizing and fundraising tool called ActionKit. Without it, Democrats worried about their prospects during the 2024 cycle and beyond.
“I’m hoping that I’m wrong, that we’re all wrong, that everyone’s fine,” said a former NGP VAN employee, granted anonymity to speak candidly about their former employer. “But this could mean something really bad for 2024.”
The alarm relayed on the call reflected a larger concern: that the Democratic Party has grown too dependent on a small handful of companies to carry the bulk of its campaign operations.
Democrats up and down the ballot have long relied on NGP VAN to run their campaigns. Now, consultants and former employees are concerned that repeated layoffs will lead to problems with the party’s most vaunted tech tools. Some consultants are on the precipice of turning their back on NGP VAN altogether, according to six NGP VAN clients who spoke with POLITICO.
But the company’s monopoly-like grip on Democratic campaigns means there’s no clear alternative that can immediately replace it.
Also, the software only one part of it. the other aspect is the likely voter data for a given race or district.
And, you know, the payment platform, the hosted APIs, the collaboration tools, the regulatory compliance…
yeah idk about the value of any of that, hence the lay offs.
I’ve worked with the VAN 3 times in a couple different campaigns.
None used the payment platform, the apis, or tools, and I’m not sure what if any regulatory compliance had to do with anything. It’s a list of likely voters, not their medical records. I’m not sure there any required compliance whatsoever.
We worked with the lists directly or the campaigns had teams that built infra or reworked the lists for other tools like auto dialers and what not. There are many other options when it comes to tooling around lists, but there really very few places to buy lists.