X appears to be juicing MrBeast’s views to woo the YouTuber to the platform, pushing video upload into users’ feeds as an unlabeled ad::undefined

  • @crackajack@reddthat.com
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    1111 months ago

    Mr Beast uses the revenue he got from YouTube views and donates them. Which he then videos and create more revenue. Not a bad business model if you ask me. He wasn’t even rich to begin with. His assets and wealth all started from YouTube.

    • I Cast Fist
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      711 months ago

      For companies, it’s free PR. “Mr Beast donates thousands of turkeys for thanksgiving!” - all of the them brought to you by [company], because they really care about you, for realsies!

      And, according to some videos, most of his challenges are setup for a specific person to win.

    • @nucleative@lemmy.world
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      011 months ago

      Yeah that seems like a smart business model. Something about his style makes this work… I don’t think most people could pull it off.