What was once a symbol of your eco-friendly lifestyle has now become a status symbol - with people owning whole walls of reusable bottles to show off online....
Think of stamp-collecting, but instead, you start collecting algorithmically controlled limited-edition thermos flask. The goal of these bottles were to be reusable, but people have started buying them as status symbols, just like Nike - they’re not going to be used, they’ll “rot” on the shelves. People are not buying them because they care about the environment, but because FOMO.
Think of stamp-collecting, but instead, you start collecting algorithmically controlled limited-edition thermos flask. The goal of these bottles were to be reusable, but people have started buying them as status symbols, just like Nike - they’re not going to be used, they’ll “rot” on the shelves. People are not buying them because they care about the environment, but because FOMO.
Oh… People actually collect these? Yeah that’s kind of against the idea
I don’t even have to guess which country, do I?
I mean it doesn’t rot on their shelves, and that’s the whole point of then.
When the current owner gets rid of them, someone else will use them.