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@simple@lemm.ee to Games@lemmy.worldEnglish • 1 year ago

Will Smith Zombie Game No One Has Heard Of Bombs

kotaku.com

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  • games@sh.itjust.works
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Will Smith Zombie Game No One Has Heard Of Bombs

kotaku.com

@simple@lemm.ee to Games@lemmy.worldEnglish • 1 year ago
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166
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  • cross-posted to:
  • games@sh.itjust.works
The Oscar-winning actor promoted Undawn before its June 2023 launch, but it still 'flopped spectacularly'
  • @redcalcium@lemmy.institute
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    31•1 year ago

    wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?

    • @ShepherdPie@midwest.social
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      10•1 year ago

      I think we’re seeing the marketing right now.

    • @Crashumbc@lemmy.world
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      6•1 year ago

      Rich People’s ego. He thinks his “name” is enough that he doesn’t have to market.

    • @Furbag@lemmy.world
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      4•1 year ago

      95% of the budget went to paying Will Smith.

    • @Blackmist@feddit.uk
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      2•1 year ago

      The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)

      The word “allegedly” is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.

      • Ricky Rigatoni
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        3•1 year ago

        Will and Jada are scientologists so that’s exactly what happened.

        • @Blackmist@feddit.uk
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          2•1 year ago

          He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It’s not even his voice in game.

          The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.

    • @tocopherol@lemmy.dbzer0.com
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      1•1 year ago

      “We can save millions in advertising, just get your friend Will to post about it, it will be great.”

    • @reflectedodds@lemmy.world
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      -6•1 year ago

      For real, I might get it to try it out. I’m learning about it from this post.

      • Joelk111
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        5•1 year ago

        I wouldn’t…

        • @reflectedodds@lemmy.world
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          1•1 year ago

          Is it that bad?

          • @drengbarazi@lemmy.world
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            5•1 year ago

            Just… An AAAAA game.

      • @SeabassDan@lemmy.world
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        3•1 year ago

        Calm down, Will.

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