I’ve no idea why it has sponsored search results, but I’m sure that the dev is legit.

It uses a free for most features/pro for extras model, but it’s slightly different from the usual which you can read about on their medium blog here.

There’s no ads and no tracking/scraping for profit. And it’s genuinely different to use than anything else I’ve seen, but in a very good way. Like all launchers it takes some time and effort to set up but I’ve found it easy to use straight away.

Try it, you can always uninstall if you don’t like it. You can get pro for a seven day free trial but you don’t need it to start testing. I used it for a few hours and tried pro and I’m almost certainly going to pay to keep it.