It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.
I hate this so damn much.
As far as I know, it’s simple A/B testing. They come up with several titles, thumbnails, test which one draws the most attention and switch to that one. YouTube is all about attention and this is the way to be successful.
There have been tools around to do that for some time. And I think it’s part of YouTube itself, nowadays. I think it’s called YouTube “Test & Compare”.