Clearly, Google is serious about trying to oust ad blockers from its browser, or at least those extensions with fuller (V2) levels of functionality. One of the crucial twists with V3 is that it prevents the use of remotely hosted code – as a security measure – but this also means ad blockers can’t update their filter lists without going through Google’s review process. What does that mean? Way slower updates for said filters, which hampers the ability of the ad-blocking extension to keep up with the necessary changes to stay effective.
(This isn’t just about browsers, either, as the war on advert dodgers extends to YouTube, too, as we’ve seen in recent months).
At any rate, Google is playing with fire here somewhat – or Firefox, perhaps we should say – as this may be the shove some folks need to get them considering another of the best web browsers out there aside from Chrome. Mozilla, the maker of Firefox, has vowed to maintain support for V2 extensions, while introducing support for V3 alongside to give folks a choice (now there’s a radical idea).
For those of us who work in (or love) tech - we (myself included) grossly overestimate how much the general public cares about, or cares to be informed about, this stuff. Heck, even people in tech who know better.
I wish it wasn’t the case but look how long and hard Microsoft moved on Internet Explorer and ActiveX back in the early days of the web.
Google and Chrome is just another bit of history repeating.
As an aside, I’ve been using Zen for about a week and it’s been wonderful. Easy transition from Firefox because it largely is Firefox, so all my containers, extensions, and settings carried over. Zen’s workspaces provide exactly the promise I’d hoped “tab groups” brought with Safari (but never worked right). I just wish there was an equivalent to the Hush plug-in on Safari (even after a year of full-timing FF, consent-o-matic is quite poor).
Yeah I work in tech and I’m the only one that cares enough to use Firefox. All my colleagues use chrome or chrome with makeup.
Maybe ad blocking will be what broke the camel’s back, but I doubt more than a few will care enough to switch.