people don’t watch celebrities for intellectual reasons as your comment would seem to expect. Its for the spectacle / parasocial relations / interpassivity. To marx, the substitution of actual social life with the commodity. As such, the value of the commodity is the illusion of realness, and yes seeing them in pain does enhance this via our brains wiring toward empathy.
because its a way to manufacture relatability for celebrity-commodities
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people don’t watch celebrities for intellectual reasons as your comment would seem to expect. Its for the spectacle / parasocial relations / interpassivity. To marx, the substitution of actual social life with the commodity. As such, the value of the commodity is the illusion of realness, and yes seeing them in pain does enhance this via our brains wiring toward empathy.
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The idea is that as the guest becomes more distracted by the spiciness they become more authentic because they’re too distracted to put up their masks