• slazer2au
    link
    fedilink
    English
    19226 days ago

    Tracking. The links themselves will likely have unique referrer IDs so the platform knows where a click comes from.

    • @drspod@lemmy.ml
      link
      fedilink
      14126 days ago

      Also, they track website visitors without them even clicking the button. Just loading the “share” icon from the social media website allows them to see that you are reading that specific article, and if they recognise your IP or can fingerprint your browser then they can tie it to your social media account (advertising profile).

      • bjorney
        link
        fedilink
        3026 days ago

        Just loading the “share” icon from the social media website allows them to see that you are reading that specific article

        The buttons aren’t necessary for this though. They can do that with a <script> tag, or a hidden 1x1 pixel <img>

        • @bstix@feddit.dk
          link
          fedilink
          4726 days ago

          Yes, but Facebook can’t just place that script on other people’s pages.

          That’s the point of the buttons. Website designers place that shit themselves.

          • bjorney
            link
            fedilink
            3
            edit-2
            26 days ago

            The buttons don’t do any tracking just from existing. They only exist to encourage a miniscule number of people to repost your content on social media, and in the event a share comes from that, they may include affiliate info

            All the useful information comes from the tracking scripts, which developers are also placing themselves because they are infinitely more useful. They tell you where visitors are coming from, how/if they are converting, everything they are viewing/interacting with on your site, and what the ROI of your ad spend is. In addition to telling you if someone clicked the share button.

            Tracking pixels have been decoupled from the “share” buttons for at least 10-15 years

            • @sep@lemmy.world
              link
              fedilink
              526 days ago

              I hear you say that. But umatrix consistently show facebook twitter google and friends failing to load on the majority of pages i visit. Is that something else?

              • bjorney
                link
                fedilink
                125 days ago

                It’s Google analytics, and the meta/twitter/etc tracking pixels. Almost every site uses them because they provide useful data to the site owner and they are free.

                the images in OPs post appear to be designed to match their site theme, meaning umatrix wouldn’t even block them, because they are being served from the sites actual domain/CDN and not from Facebook/Google’s tracking domain.

      • Ephera
        link
        fedilink
        English
        1026 days ago

        That’s not really a thing anymore since the GDPR went into force. These days, websites integrate these buttons directly into the webpage rather than loading them dynamically. The buttons in the screenshot are custom designs, too, so they didn’t get loaded from the social media companies.

      • @FeelzGoodMan420@eviltoast.org
        link
        fedilink
        English
        426 days ago

        I use a combination of things like Librewolf, uBlock Origin, and Pihole w/ maintained adlists. I wonder if any or all of that blocks this type of tracking. I know Librewolf has pretty good fingerprinting protections.

    • On mobile, I recommend downloading a URL cleaner to scrape away that shit.

      One of my biggest pet peeves is when people share an article and the link is the size of the Magna Carta

  • @arararagi@ani.social
    link
    fedilink
    6526 days ago

    Aren’t these buttons still around just to track you even if you don’t interact with them? Since most people don’t logout from their social media on their personal device.

  • @Cocodapuf@lemmy.world
    link
    fedilink
    64
    edit-2
    26 days ago

    Users don’t need to interact with them, when a site adds the button to their page it allows that code to track you around the net. It’s still generating revenue even if you never click on it.

    Sites still add them because it makes them money at the expense of your privacy.

  • @Darkassassin07@lemmy.ca
    link
    fedilink
    English
    5926 days ago

    I still want to know why they show up on porn sites…

    Cause I’m sitting here watching backdoor sluts 9 and thinking to myself; “you know who’d really enjoy this? Grandma.”

    • SkaveRat
      link
      fedilink
      2126 days ago

      Grandma was very clear at the last family gathering, that she sees all parts after 3 as very derivative and boring cashgrabs

    • Ephera
      link
      fedilink
      English
      1326 days ago

      I also recently had a porn site ask me, if I’d like to login with a Google account. Absolutely fuck that Google login dialog on any webpage that has it, but why in the world would anyone log into a porn site with it?

  • M.int
    link
    fedilink
    4326 days ago

    In uBlock Origin activate the filterlist EasyList – Social Widgets to remove those.

    • @FeelzGoodMan420@eviltoast.org
      link
      fedilink
      English
      12
      edit-2
      26 days ago

      I always wonder how many people accidentally shared it to facebook or something. I know the vast majority of people keep all of their social media auto-logged and and linked to each other and shit. And they’re using Chrome.

  • snooggums
    link
    fedilink
    English
    1926 days ago

    As far as I can tell they are easy to add and everyone else is doing it, so the people who make decisions about the website don’t want to feel left out. Kind of like how those sites became popular in the first place, easy and perceived popularity.

    • @LumpyPancakes@lemm.ee
      link
      fedilink
      526 days ago

      It’s just an option on many WordPress templates - asks for your social URLs but I don’t know if any tracking happens natively as a result.

  • @weeeeum@lemmy.world
    link
    fedilink
    English
    1126 days ago

    Share buttons are fucking useless IMO. You have to jump through a dozen screens to actually share them, or just copy the link and paste it where you want shared.

    • @viking@infosec.pub
      link
      fedilink
      1226 days ago

      They aren’t useless at all, just not in the sense you expect. Those icons are hosted on the respective website and therefore serve as a giant tracking pixel. Better block them altogether.

        • @LemmyKnowsBest@lemmy.world
          link
          fedilink
          1
          edit-2
          26 days ago

          So am I the only one for whom time stamps don’t work anymore? Every time I post a YouTube video with a specific time stamp, the video always starts at the beginning 🫤 Time stamps used to work fine for me until a couple years ago, time stamps hate me now.

    • Raltoid
      link
      fedilink
      English
      5
      edit-2
      26 days ago

      Who needs adblock when you’re just oblivious

      People who are oblivious as they browse are some of those who need it most. As they easily fall for “promoted content” that is literally just ads.

    • Beacon
      link
      fedilink
      126 days ago

      How about their pmq’s or dgl’s? I bet you don’t ever see their btr’s

        • Beacon
          link
          fedilink
          726 days ago

          I was saying in a joke way that no one outside of your field will know what you’re talking about when you say “utm”. And even a couple of web searches didn’t explain it. Thanks for the link

          • Aatube
            link
            fedilink
            126 days ago

            I don’t do ts either. I just often saw them in URL parameters and searched up UTMs a few years ago and found stuff lol

                • Beacon
                  link
                  fedilink
                  126 days ago

                  Sooo, what does ts mean? When speaking to a general audience it’s best not to use industry specific initialisms if you want to be understood

  • Biskii
    link
    fedilink
    English
    526 days ago

    Alright, I’ll admit it, I don’t get it. What are the icons supposed to say?